Don’t get me wrong. I love El Mercado. It’s a couple blocks from my house. It’s part grocery store, part food court.

But stop calling it a hidden gem. It is not hidden. Hidden is something down a dark alley or not visible from the sidewalk.

Look at this sign! Large. Colorful. Descriptive.

When people call it “hidden,” what I hear is that they do not spend any time on Park Street, which is one of the city’s main commercial corridors.

Let’s figure out how to give props to excellent neighborhood businesses without calling everything outside of the Central Business District “hidden.”